Sally Lawrence
Independent full-service agency Enigma’s Media division has been appointed by independent telecommunications infrastructure company GigaComm to lead its media strategy, planning and buying, including all performance media.
Following a competitive pitch, Enigma Media will help drive GigaComm’s expansion to more apartments and businesses across Sydney, Melbourne, and Brisbane.
Enigma Media executive director Sally Lawrence said GigaComm operates in a highly competitive space.
"Our approach will harness the power of data, smart targeting, and performance-driven media to help influence customer decisions at the right time," Lawrence said.
"We’re thrilled to partner with such an innovative challenger brand and such a lovely team.”
As part of its commitment to bridging the digital divide, GigaComm is also extending its services to low-income households through partnerships with social housing providers. These initiatives give tenants access to high-speed internet at significantly reduced costs, with no installation or equipment fees.
With network builds already underway and more social housing partnerships in progress, GigaComm is committed to ensuring more people in Australia have access to the digital infrastructure needed to stay connected in an increasingly online world.
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