Enigma has appointed Ren Frise as its executive director of digital, data and technology.
Frise has more than 19 years’ experience in marketing communications and digital transformation projects working across FMCG firms, luxury and cosmetics industries, education, and various agencies.
In his new role, Frise will sit on the agency’s management team, driving the digital and technology business and spearheading the digital acceleration of Enigma itself. His responsibilities include leading a team of digital and technology specialists, establishing a centre of digital excellence, mentoring emerging talents, and enhancing Enigma's profile within the industry and among clients in Australia.
Under Frise’s guidance, Enigma is set to unveil its next-generation digital service offering in July 2024.
Frise said Enigma's strength lies in its diverse group of specialists.
"Our focus with the new digital, data, and technology offering is to sharpen and connect these skills, driving 'connected creativity' to create outstanding work," said Frise.
"I'm excited to start working with existing and new clients and help position Enigma as a prominent name in the technology-driven creative and advertising industry in Australia.”
Founder of Enigma, Lisa Sutton Gardner, said Frise’s appointment underscores Enigma’s commitment to integrating sophisticated digital solutions with its core media, creative and strategic capabilities.
“Ren’s depth of experience and passion as a true digital leader has been invaluable in helping to define our approach forward," she said.
"Our full service offering needs continued investment and expansion so we can continue to have the depth of talent and the specialist skills needed to tackle clients problems from every angle. We’re excited to see the journey ahead with Ren and the team he is building, and the value it will deliver to our clients.”
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