Following its US launch, Sydney independent agency Engaging.io has appointed Melissa Erickson to lead the growing North American business.
A digital transformation leader with 15 years experience in tech consulting, Erickson has been appointed as North America solutions consulting lead. She will work in partnership with Ben Whitehead who recently joined Engaging.io in the US as sales and solutions consultant.
Michelle O’Keeffe, CEO of Engaging.io, said after successfully completing a number of HubSpot integrations with US enterprise businesses from the APAC team, it was evident that to meet the increasing demand for the services, the CRM integration agency needed to build a local team based in the US to drive further growth.
“Melissa has an extensive career in tech consulting and from our first meeting we were hooked. She will provide expert advice to US clients as they navigate the challenging process of complex CRM migrations, while simultaneously working closely with HubSpot as more enterprise businesses transition from legacy CRM players," O’Keeffe said
“We have some major projects already underway in the US, including working with a leading NBA team, and Melissa will expand the opportunities to leverage our expertise and Hubspot partnership to drive effective customer relationships and one to one marketing capabilities for organisations across North America.”
Erickson said she's delighted to be joining Engaging.
"I look forward to working closely with Michelle and the wider APAC team to deliver effective CRM solutions for enterprise organizations across North America," she said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.