Be Sure campaign is the first work that cummins&partners and Energy Safe Victoria launch together, after a competitive tender process earlier this year.
The campaign utilises orange smoke to highlight the invisible danger of carbon monoxide by visualising something that can’t be seen.
The orange smoke, and supplementary distinctive brand assets of a gas heater and impactful tagline BE SURE, drives awareness amongst Victorians about the risks of carbon monoxide poisoning caused by a faulty gas heater.
The campaign urges all Victorians to get their heater serviced once every two years by a qualified gasfitter.
Sophie Lander, national managing director at cummins&partners, said it's a campaign with a powerful message that taps into every Victorian’s desire for certainty - ensuring their family’s safety.
"The simple key visuals developed provide Energy Safe a strong set of distinctive brand assets, that will continue to support the effectiveness of the campaign across the coming weeks and months," said Lander.
The campaign launches across BVOD, programmatic display and video, social, DOOH, print and radio from 23/7/23.
Credits:
Energy Safe Victoria
Head of Strategic Communications: Jonathan Granger
Senior Communications Adviser: David Ranger
cummins&partners
Creative Strategist: Sean Cummins
Global CEO: Michael McConville
National Managing Director: Sophie Lander
National Creative Director: Heath Collins
Associate Creative Director: Chris Ching
Art Director: Alice Tran
Group Business Director: Sara Stevenson
Senior Account Director: Jenna Collopy
Account Manager: Abby Johnson
Account Executive: Samantha Vo
Head of Strategy: Phil Pickering
Bumblebee Productions
Creative Services Director: Steven Tortosa
Director: Matt Werkmeister
DOP: Marcus Cropp
Editor and VFX: Abdul Bajamal
Editor: Jesse Richards
Photographer: Daniel Mazzarella
Senior Retoucher: Ed Croll
Artwork and Digital: Emma Shaw
Sound: Squeak E Clean Studios
Online & Grade: Eden Collective
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