Creative agency Endeavor Global Marketing, which sits within the Endeavor network, has rebranded as 160over90, following years of organic growth and acquisition.
The rebrand is part of an effort spearheaded by Endeavor chief marketing officer Bozoma Saint John and Endeavor global marketing president Ed Horne to unify Endeavor’s many businesses and a series of acquisitions including The Sound Campaign in Australia, Catalyst, Fusion and RED in the US, Clifford French in the UK and IMG Live globally.
160over90 employs about 800 employees globally, with expertise spanning advertising, branding, experiential, brand partnerships, PR and communications.
It has offices in New York City, Los Angeles, London, Hong Kong and Sydney.
As part of the Endeavor network, 160over90 has access and influence within entertainment, sports, culinary, fashion, music and the arts.
“We’re excited to be embarking on this next phase of the agency’s evolution under one strong banner that encompasses our entire network of experts across advertising, branding, experiential, digital, sponsorships, PR and communications," 160over90 senior vice president and managing director for Australia Jason Fielding says.
160over90’s Sydney and Melbourne offices are comprised of 15 marketing professionals with expertise in strategic partnerships, brand strategy, experiential, design, commercial rights representation, live events, PR and communications.
Current clients include Marriott International, V Energy, Federation Square, FFA and AFL.
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