The University of Southern Queensland (USQ) has appointed independent creative agency Emotive to lead its brand strategy and campaign work, following a competitive pitch process.
“We are incredibly excited about this new partnership," USQ Marketing, Media and Communications executive director Kirsten MacGregor says.
"The University of Southern Queensland delivers excellent outcomes for our students and we are looking forward to working with the brilliant creative team at Emotive to tell our story in an impactful way.”
Since launching in 1967, The University of Southern Queensland has grown to over 25,000 students from over 100 countries across three campuses and is a recognised leader in online and blended education.
“We have loved getting to know the incredibly smart and ambitious team at The University of Southern Queensland through the pitch process," Emotive CEO Simon Joyce says.
"Their pioneering blended learning approach offers the kind of experience and outcomes today’s students are looking for and the fact that USQ is No.1 in Australia for graduate starting salary is testament to this.
"We’re really looking forward to pushing the boundaries creatively to help them grow the brand and the university in what is a massively competitive environment.”
The University of Southern Queensland joins Emotives current client base including Optus, Audible, Unilever, Google, Pernod Ricard, Mount Franklin, ARN, YoPRO and Modibodi.
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