Independent creative agency Emotive has a slew of new creative hires and promotions, with the arrival of a new creative team in Al Hill and Lucy Karsai.
Hill has worked at Example and McCann, and is a musician whose recently released Palestine fundraiser compilation Worlds Only World reached #4 on the AIR independent album chart.
He has curated a decade of live music including Wu-Tang Clan, Solange, Ryuichi Sakamoto, Ice Cube, Ziggy Ramo and H.E.R during his role as senior producer contemporary music at Sydney Opera House.
Karsai is an accomplished art director with a background spanning both traditional and innovative creative agencies, including Example, McCann, and Edelman.
Her portfolio includes clients such as Coca-Cola, Mastercard, Smirnoff, PayPal, and Microsoft. She's also earned accolades as a Young Lions finalist.
Alongside the new hires, Edward Macaulay has also been promoted to associate creative director. Since joining Emotive in 2021, Macaulay recent highlight includes The Optus Network Trial ‘No Catch’ campaign.
“We don’t want to be the biggest indie in town, but we do want to be the best. That means hiring and backing smart, ambitious, interesting creatives and giving them opportunities to do the best work of their lives. Ed’s promotion is recognition of his commitment to making and taking those opportunities and I can’t wait to see what Lucy and Al are going to do," Emotive group creative director Darren Wright said.
As well as the creative hires, Emotive has bolstered its client service offering. Andrea Dalton Doran has been promoted to client services director.
Having led the Optus account for the last two years and overseen its growth, diversified its outputs and raised the creative standards, she will ead the client services offering and drive new business and best practice account management across the agency.
Liam Walker has also been promoted to business director, and Elisa Donato is a new hire as senior account manager. Walker has been fundamental to developing the Danone account and his portfolio includes Unilever and Pernod Ricard.
Donato brings a wealth of experience from Leo Burnett and a strong integrated skill set, having worked across the Diageo account, including Bundy's ‘The Wedding That Fans Built’ campaign.
Emotive founder & CEO Simon Joyce said the agency's success this year is a direct result of its investment in its team.
"These new appointments and promotions reflect that momentum and watching Andrea evolve into a powerhouse account leader and seeing Ed's creative reach the next level has been a real highlight. Looking ahead, our ambition has never been higher, and we’re on track to make this one of our best years yet," Joyce said.
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