Emotive has grown its team with five new hires across creative, strategy and account management.
Tessa Chong has joined as senior art director. Chong is an art director, illustrator and animator with 14 years experience across a variety of roles.
Starting out in design and animation, Chong landed in advertising with a four-year stint at the Monkeys working across a large spectrum of accounts from Telstra, NRMA, Blackmores. She’s also worked with Go-To Skincare and joins from animation studio, Buck.
Gerad Petherbridge joins the strategy team as strategy director from Enigma. Petherbridge brings a mix of skills and client experience that’s seen him work redeveloping Ford’s CRM program, helping Spotify connect with Gen Z, launching the luxury retail precinct at Sydney Airport and working with institutions like Newcastle Permanent and Kennards Hire.
Petherbridge said everyone he met at Emotive was so committed to creating great work, but in a way that’s completely devoid of ego that only independent shops seem to manage.
"Listening to Simon talk through the strategy for the agency and the kind of work we want to be famous for I was hooked. Then Hoggy turned up to interview me without any shoes on so I knew Emotive was a place I could feel at home," said Petherbridge.
Michael Hogg, managing partner & head of strategy at Emotive said that it turns out Silverchair and Mark Richards weren't the only good things to have come out of Newcastle.
"Gerad’s a planner on a mission to make great work and adding his unique mix of data and creative smarts as well as his regional sensibilities to the strategy team is going to be transformational for our clients and creatives alike," said Hogg.
L to R - Tessa Chong, Gerad Petherbridge, Manavi Sharma, Zoe Hartas and Aoife Lehane
Manavi Sharma joins the account management team as business director, relocating to Australia for the role.
Sharma joins Emotive after more than a decade at BBH Singapore, where she worked with Singtel, Heineken and the Sentosa Development Corporation and was part of the team that pitched and won the Singapore Tourism Board global account.
Sharma said she was thrilled about the new journey she's about to embark on with Emotive.
"There's an incredible energy from the team coupled with a strong culture of producing bold work which gets a reaction. And coming from Singapore, I’m not going to complain about an office at the beach of course!” said Sharma.
Zoe Hartas also joins the account management team as senior account director. Hartas has more than ten years' experience working in the advertising and marketing industry, both agency and client side, with a focus on sport and entertainment.
She joins Emotive from Gemba, where she has delivered sponsorship portfolios across brands such as Toyota, Westpac, Coca-Cola, McDonalds, Nike.
Aoife Lehane also joins Emotive as senior account manager with more than four years' experience in advertising, managing integrated campaigns.
She joins from Droga5 Dublin, part of Accenture Song where her most recent role as content manager saw her plan, manage and develop content strategies and executions for clients such as Tommy Hilfiger, AIB and Kerry Group.
Simon Joyce, CEO & founder of Emotive said they are serious about finding the best talent, whether they’re in Newcastle, Ireland or Singapore.
"These five hires reflect the agency’s significant growth, and get us one step closer to achieving our breakthrough mission this year. We are so excited to welcome Tessa, Gerad, Manavi, Zoe and Aoife to the Emotive family," said Joyce.
"However the future doesn't entail limitless expansion. From day one, we set a ceiling on our growth of 70 people to ensure we hang on to the culture we have built and are so proud of - we are all about the best people and creating an environment that allows them to do the best work of their lives."
All five new hires will be based out of Emotive’s Coogee HQ.
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