Independent creative agency Emotive has appointed Alice Tschuchnigg, former executive head thinker at Thinkerbell, as business and culture director.
Tschuchnigg will take on Wotif, Mount Franklin and HelloFresh accounts.
Beyond account management, Tschuchnigg will play a pivotal leadership role in overseeing the people and culture program.
Prior to Thinkerbell, Tschuchnigg was at BMF, leading the ALDI account. Before returning to Australia she worked at Droga5 New York.
Tschuchnigg said she is thrilled to be joining Emotive.
"The energy, ambition, and creativity here are contagious, and I’m eager to dive into the brilliant work being done for some of Australia’s most iconic brands," Tschuchnigg said.
"I look forward to contributing to both client success and the agency’s fun and ambitious culture.”
Emotive CEO Simon Joyce said 2024 is shaping up to be the agency's best year yet — the work, the people, the momentum!
"We’ve been investing heavily in building out our team across the business and have never been more focused on delivering on our purpose: creating ideas that change how people feel," Joyce said.
“But at the heart of this growth is our culture — one built on the best talent and an additive mindset. Alice is an award-winning marketing specialist with over 15 years of global experience in advertising, media, and PR. I know she will bring a fresh energy and passion to the team, and I can’t wait to see the impact she will have on the work and the culture.”
Tschuchnigg will be based out of Emotive’s Coogee HQ and officially starts on the 18th of November 2024
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