The emma (Enhanced Media Metrics Australia) data for June 2019 shows Australia’s news media publishers now reach 15.5 million Australians, representing 83% of the population aged 14+, across measured digital platforms.
At the same time, print audiences remain strong with 11.8 million, or 63% of the population choosing print news formats.
This clearly demonstrates the power of news media and the ongoing demand for its content across multiple platforms from consumers.
NewsMediaWorks CEO, Peter Miller, said: “Our publishers now offer two powerhouse audience platforms that, when leveraged together, can deliver some of the best and most innovative solutions available for advertisers. Complementary platforms provide increased relevance, innovation and in- depth story telling ability, which is why we remain the most trusted media channels in the country.
“Great journalism and news media innovation will be central themes at the INFORM 19 conference and having just emerged from judging the News Media Awards, I can confirm that this culture of innovation is thriving in news media, delivering great results for readers and advertisers alike.”
The top 10 most read mastheads in Australia:
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