Australian news media reaches nine in ten Australians (94%), or 17.6 million people aged 14+, according to emma (Enhanced Media Metrics Australia) data for July.
Across measured digital platforms news media reaches 15.5 million Australians, representing 83% of the population aged 14+.
At the same time, print audiences remain strong with 13.1 million, or seven in ten Australians (70%), choosing print news formats.
NewsMediaWorks CEO Peter Miller says the emma data clearly demonstrates the power of news media and the ongoing demand for its content across multiple platforms from consumers.
“Editorial and commercial publisher innovation was evidenced last week at the industry’s News Media Awards and demonstrated how our news brands engage, inspire, challenge and delight their readers," he says.
"This was evident across digital and print platforms that have also delivered some of the best and most innovative solutions available for advertisers. Complementary platforms provide increased relevance, innovation and the ability for in-depth story telling, which is why we remain the most trusted media channels in the country."
The 10 most read mastheads in Australia:
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