Readership increased 9% for digital news websites and 3% for cross-platforms, according to the latest emma (Enhanced Media Metrics Australia) data for the 12 months to June.
Overall, Australian news media brands have delivered readership of 18 million, reaching 95% of the population.
Across measured digital platforms, news media reached 16.9 million Australians representing 89% of the population aged 14+.
Print reach was 11.6 million, 61% of Australians.
The 10 most read mastheads:
|
emma cross-platform readership |
000s last four weeks |
|
The Sydney Morning Herald |
9,371 |
|
The Age |
5,026 |
|
The Australian |
4,413 |
|
The Daily Telegraph |
4,320 |
|
The Herald Sun |
4,016 |
|
The Australian Financial Review |
3,326 |
|
The Courier-Mail |
3,280 |
|
The West Australian & Sunday Times |
3,247 |
|
The Adelaide Advertiser |
1,632 |
|
The Canberra Times |
1,153 |
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