Digital continues to boost overall newspaper readership numbers, with the digital readership of metropolitan and national newspapers growing 15%, according to the latest monthly readership data from the Emma metric.
When total numbers are taken into account, across both print and digital, newspaper readership has risen 1%.
Looking to individual titles, the Fairfax-owned The Sydney Morning Herald remains the most read paper, reaching a total audience of 5.6 million for the period between November 2013 to October 2014. This is up from last months Emma data, with The Sydney Morning Herald reaching an audience of 5.5 million in September.
The second most-read newspaper is News Corp's The Daily Telegraph, with the paper seeing growth from last month - reaching 4.4 million readers across both print and digital in October.
News Corp stable-mate the Herald Sun saw 4.3 million readers this month, followed by Fairfax-owned The Age with a readership of 3.33 million and the Courier-Mail came in fourth with 3.29 million readers.
The CEO of the industry body for newspapers, The Newspaper Works, Mark Hollands said: “These figures underscore the influence of the industry and its transformation from print-only to the market-relevant balance of journalism in print and on various digital platforms.”
“It shows that attractive and engaged audiences also exist across the spectrum of print newspapers – including national/metro, regional and local community publications.
“The continuing audience growth on web, tablet and mobile platforms supports publishers’ innovation strategies to enhance the enjoyment of the reader and provide new and exciting
solutions for commercial partners.”
These numbers come as editor-in-chief of The Australian, Chris Mitchell penned an opinion piece for AdNews Annual, saying that it was mad for publishers who were making huge profits from print sales and advertising to put their content online for free. Mitchell explained that publishers rushed to drop their pants before the challenge from online publishing.
See the latest Emma numbers for yourself below:
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