Australian news media reaches nine in ten Australians (94%), or 17.6 million people aged 14+, according to the latest emma (Enhanced Media Metrics Australia) data for August 2019.
Across measured digital platforms news media reaches 15.5 million Australians, representing 83% of the population aged 14+. Print audiences remain strong with 13 million, or seven in ten Australians (70%), choosing print news formats.
“The ability of both print and digital news media platforms to deliver in-depth story telling is why we remain the most trusted media channels in the country4, with daylight second,” says NewsMediaWorks CEO Peter Miller.
“And NewsMediaWorks’ AdTrust research has proven that trust in content and ads increases consumer intent to purchase, driving news media’s effectiveness.”
The top 10 most read mastheads in Australia:
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