The latest release of emmaä (Enhanced Media Metrics Australia) for the 12 months to September 30 shows an 11% increase in readership for digital news websites and a 3% cross-platform rise.
Overall, Australian news brands have delivered readership of 18.1 million, reaching 95% of the population 14+.
Across measured digital platforms, news brands reached 17.1 million Australians representing 90% of the population aged 14+. Print reach was 11 million, 58% of Australians.
“During a time of upheaval and uncertainty, news brands have demonstrated great durability," says The Readership Works General Manager Mal Dale.
"A growing number of Australians are engaging with both print and digital news media, testifying to the premium they place on news brands and the trusted content they deliver.”
The ten most read mastheads:
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