Independent creative business Bullfrog has bolstered its leadership team with the appointments of Elle Bullen and Dan Sparkes to executive creative director roles.
The move follows a period of growth for the business, with a series of new partner wins and expanding service offerings within its current client portfolio.
Bullen was a founding partner of Sick Dog Wolf Man (SDWM) but left the business and the advertising industry to focus on her health.
Sparkes has been instrumental in contributing to the business's rapid growth and recognition, bringing in new business wins, both national and international awards and a series of Emerging, Victorian and Independent Agency of the Year finalist list appearances in the last twelve months.
Bullen said: “Getting sick was never part of my career plan, but if there’s one silver (or at least grey) lining to come from the cancer shit show, it’s a ruthless reshuffling of priorities.
“I’m thrilled to have found the things I now value most reflected in Bullfrog’s values, and in their flexibility and care throughout my rather unconventional return to work. Wonderful people doing world class work, in a place that isn’t afraid to challenge how things are done.
Bullfrog’s CEO Dalton Henshaw said: “To say we’re excited to have Elle at Bullfrog is an understatement.
“With significant experience and a multitude of international awards under her belt, there’s no doubt that Elle is world-class. Her ability to bring people together and create an environment that is conducive to creative thinking across the board at Bullfrog is incredible to watch.”
“At Bullfrog, the health and happiness of our people is paramount. I’m really proud that we have set foundations up in a way that allows our people to be open about the type of support or flexibility they need from us. We understand each person is unique, with their own things going on outside of the workplace.
“We’re so happy to be able to support Elle’s transition back to work in an industry that she cares so passionately for as well as recognise Dan’s exceptional efforts in driving our creative output. A promotion he very well deserves.”
Elle Bullen’s announcement and Dan Sparkes promotion at Bullfrog mark the first of a series of senior management announcements expected to be released from the business over the coming months.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.