Ego Pharmaceuticals has appointed We The People as its dedicated social agency across Australia.
The agency will take the lead in amplifying Ego's diverse portfolio of brands on its social platforms and showcase the importance of the healthcare and skincare sectors.
“We're excited to welcome We The People as our organic social agency for Ego Pharmaceuticals ANZ,” Sam Beecroft, strategic marketing projects manager at Ego Pharmaceuticals, said.
“Their scroll-stopping creativity and excellence in the social space will extend the reach and engagement across our portfolio of brands, helping us to improve lives through the science of healthy skin with our wide range of products.”
The appointment follows a period of rapid expansion for We The People, which has built a reputation for delivering high-impact social campaigns in Australia and New Zealand.
Ego is well-known for popular skincare lines, including QV Skincare, SunSense, and Moov, is looking to the agency to elevate its social presence and foster deeper connections with consumers eager to learn about healthy skin solutions.
We The People managing director Jacob Arnot said the new partnership reflects the agency's commitment to innovation in the fast-evolving social space.
“Our philosophy has always been about harnessing creativity to spark impactful connections and conversations on Aussie's social feeds” he said.
“Ego Pharmaceuticals is a leader in healthcare and skincare, and brands like theirs have a real opportunity to engage audiences with content that connects on a highly emotional level.
“We couldn't be more excited to team up and drive meaningful impact across the Ego brands.”
We The People, with offices in Melbourne, Sydney and Auckland, is handling social strategy, content creation, and community management for Ego Pharmaceuticals range of brands.
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