Go behind the scenes of 2023’s most effective advertising campaigns when Advertising Council Australia and ThinkTV present the Effies The Work Behind The Work.
The events will be held Wednesday, November 15, in Sydney and Tuesday, November 21, in Melbourne.
Hosted by ACA CEO Tony Hale and ThinkTV CEO Kim Portrate, the two events will bring marketers and agency teams together to unpack the strategy and creative process behind award-winning Effie campaigns from the past year.
Work from Saatchi & Saatchi for Arnott’s, BMF-Australia for Tourism Tasmania and M&C Saatchi for BIG W will feature at the Sydney event while Saatchi & Saatchi will feature at Melbourne’s alongside ‘Flipvertising’ by CHEP Network (for Samsung) and ‘First Digital Nation’ by The Monkeys (for the Government of Tuvalu).
At the recent 2023 Australian Effie Awards, Saatchi & Saatchi, part of The Neighbourhood, was awarded The Grand Effie for its entry ‘How little moments made big bickies for Arnott’s’ and CHEP Network was named Effective Agency of the Year.
Effies Gold was awarded to BMF Australia for its ‘Offseason’ campaign for Tourism Tasmania and M&C Saatchi for ‘Every day’s a big day’ for Big W. The Monkeys were awarded the new Colin Wilson-Brown Chairman’s Award for its First Digital Nation entry ‘How can a country exist without land?’.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.