The Advertising Council Australia today announced 87 finalists from 19 agencies on behalf of 33 clients have made it into round two of the Australian Effie Awards.
Finalists now compete for Effies over 25 categories and are assessed by a team of 50 senior marketers, consultants and researchers.
The list of finalists is HERE
Chair of Judges, Colin Wilson-Brown: “I’d like to thank the first round judges for their time, insights and scrutiny. To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry.
"The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance.”
The Effie winners, Effective Agency of the Year, Effective Advertiser Award, and Grand Effie will be announced October 19.
The Effies are jointly presented by Advertising Council Australia and the Australian Association of National Advertisers (AANA) in association with Think TV. Other sponsors and supporters include Ad Standards, Google and UnLtd.
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