BMF cleaned up at the 2024 Australian Effie Awards, winning nine trophies including a special award, Effective Agency of the Year, for is work with ALDI.
The Monkeys, part of Accenture Song, also won nine trophies, including the The Colin Wilson-Brown Award, for its lamb commercials
The Effie Awards were held at Sydney’s Doltone House, delivering five special awards, six Gold, 19 Silver and 19 Bronze awards, bringing the total number of agencies awarded for outstanding, measurable results to 16 and the number of clients to 26.
Gold Effie winners:
|
Retail/E-tail |
BMF |
ALDI Australia |
Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis. |
|
Challenger Brands |
BMF |
ALDI Australia |
Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis. |
|
Insight and Strategic Thinking |
BMF |
ALDI Australia |
Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis. |
|
Restaurants and Food Delivery |
Special Australia |
Uber Eats |
Get Almost Almost Anything. |
|
Brand Value |
303 MullenLowe |
Budget Direct |
One Campaign. Six Years of market redefining insurance growth - Solved. |
All the winners are HERE
The Effie league table:
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