Edith Cowan University (ECU) has announced 72andSunny, Rare and Hearts & Science as agency partners.
72andSunny will become ECU’s strategic brand partner from 2023, responsible for strategic brand consultancy, brand identity evolution and developing new brand campaigns and brand toolkits.
Julia Turner, ECU’s director of brand and marketing, said: “We are excited to begin working with 72andSunny for our strategic brand work. 72andSunny will bring a fresh perspective to our brand, incorporating their wealth of experience and unique ideas.”
Ross Berthinussen, 72andSunny’s ANZ president, said: “The education and work landscape is rapidly evolving, we are delighted to be collaborating with the ECU, Rare and Hearts & Science teams to create a truly modern brand that can thrive in this fast changing world.”
ECU is also expanding its existing relationship with Perth independent creative agency Rare, who will be entrusted to apply the new brand platform created and drive business results across the bulk of the marketing, media and content service business.
Rare’s existing partner, media business Hearts & Science, will be responsible for media audience insights, media planning and buying across all campaigns.
Callum Mackenzie, MD of Rare, said: “Rare, with our partners at Hearts & Science, has worked with ECU for several years, building its knowledge and understanding of the ECU business.
“We are delighted to have been chosen to work in collaboration with 72 & Sunny and contributing to the delivery of ECU’s exciting transformation agenda over the coming years,”
Turner: “We undertook a comprehensive tender process to identify the agencies best placed to partner with ECU at this exciting and transformative time in the University’s history.
“We were incredibly impressed by the quality of the agency submissions and creative, in what was a very competitive process.”
The conclusion of this process also marks the end of the 20-year partnership with 303MullenLowe.
“I would like to thank 303MullenLowe for their amazing work over the past 20 years, helping to grow our brand and take ECU from strength to strength,” said Turner.
“The team at 303MullenLowe have been an absolute pleasure to work with and we wish them only the best for the future.”
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