Socially-led creative agency We Are Social has appointed Richard Parker chief strategy officer.
Joining the 60-person Sydney team, he will lead a team of strategists, research experts, and paid media specialists.
Parker joins We Are Social from independent creative agency Edge, where he spent the last decade serving as partner and executive planning director, after spending the first half of his career in London.
We Are Social CEO Suzie Shaw said Parker's expertise in socially-led marketing, combined with his analytical curiosity and strategic acumen, make him the ideal leader to drive the agency's vision forward.
"Richard's track record in tackling complex strategic challenges and executing detailed, systematic programs is impressive and his ambition to push boundaries and deliver outstanding results really aligns with our goals," she said.
"I'm excited about what we’ll accomplish together.”
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