Independent creative, content and media agency Edge is celebrating a year of developing brand strategy and identity work with clients.
Originally set up to support the agency’s venture arm Accelerate, which aims to help launch and scale new businesses, Edge's brand work has grown steadily and expanded into product, packaging and experience design.
Using its brand Operating System (BrandOS) the practice has developed new brand DNA, and crafted brand identities for rental marketplace Releaseit, DTC wine brand Give it a Swirl, new B2B SaaS platform Altus for consultancy group Sensei, and One, a new oncology brand for Vet Partners.
It has helped define brand architecture for talent and people business Belong2, as well as the National Property Group of companies, and Mrs Mac’s pies.
It has also repositioned and refreshed brand identities for telco Pineapple Net, fintech payments player Azupay, logistics firm Williams Fashion Logistics, and wine importer and DTC brand United Cellars.
Edge’s managing director, Nic Gardner, said it has been an "awesome" year for the brand design team.
"We’re proud of the work created and the enduring brands we’ve developed for our partners and clients," said Gardner.
Executive planning director, Richard Parker, who oversees the brand strategy as part of the practice, said it is always inspiring to work with the leaders or founders of these businesses and bring out the ambition and heart of their brands.
“Having inherited brand ID platforms to work with for many years that are sometimes inflexible or don’t cater for different communication needs, we’ve started with a blank sheet of paper to develop our proprietary ‘brand OS’ product that puts narrative at the heart of brand to make it truly scalable and systemisable," he said.
"And our clients seem to love it!”
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