Edelman announced the appointment of Tom Robinson as CEO Australia.
Robinson joins Edelman from MediaCom and takes over from Michelle Hutton who has become APAC vice chair last
year.
Robinson’s 11-year tenure at MediaCom Australia has seen him lead agency teams across the content and integrated communications landscape, most recently serving as the managing partner for Creative Systems.
“I am excited to be joining Edelman, given its momentum in the marketplace and reputation as an innovator in the communications space," he says.
"Having witnessed the firm’s build-up of its creative, strategy and digital talent over the past few years – and the increasing competition it brings to the creative landscape – I look forward to being part of the firm’s growth journey in Australia and working with leading brands and organisations on developing communications strategies that generate stronger impact and results.”
MediaCom said: “Throughout his 11-year journey at MediaCom, Tom has played a pivotal role in the evolution and success of our agency, launching, and expanding our Creative Systems division and leading a team of talented media and creative integration specialists.
"He has been a key part of the leadership team and will be missed greatly. Tom’s commitment, drive, and passion to MediaCom, his team and clients has always been exemplary, and it’s been a pleasure to support his career development.
"On behalf of everyone at MediaCom, we whole heartedly thank Tom for everything and wish him nothing but success for the future in his new role.”
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