Australian payments company Tyro has rolled out a new suite of OOH ‘thank you cards’ alongside the launch of its new ‘Eat Pay Love’ report, which reveals how Aussies are eating, drinking and spending at hospitality venues in 2024.
Speaking to more than 1000 consumers, Tyro’s report reveals that Australians are still very much in love with dining out despite taking a more cautious approach to spending with rising cost-of-living pressures.
More than half said going to their ‘local’ makes them feel a part of their community, and one in three said they’re willing to pay more for a meal if the restaurant needs to increase their prices to cover rising costs.
And, according to the report, people said it’s costing almost $91 a week on average just to stay in, with ‘new clothes’ and ‘food delivery’ being their first cost-ditch to afford going out for a meal or drink.
To celebrate this ongoing obsession with the hospitality scene, Tyro has launched an OOH campaign, with billboards positioned in proximity to some of their 71,000 customers.
Drawing on Tyro’s refreshed ‘Into business big time’ brand platform, which was created in collaboration with Howatson+Company this year, the campaign aims to bring Tyro's 21-year customer obsession to life.
Tyro’s head of brand Stephanie Brown said she is proud to celebrate the hospitality scene and their customers through this new campaign.
“With increased pressure on both consumers and small businesses, more than ever we want to encourage Aussies to continue their love affair with our vibrant hospitality industry and remind them of what joy dining out brings them,” she said.
“'Into Business Big Time' is not only a powerful internal motivator but also represents a genuine value proposition for our customers that drives us to deliver initiatives like this.”
Credits:
Client: Tyro
Head of Marketing: Sera Awad
Head of Brand: Stephanie Brown
Head of Comms and PR: Gemma Garkut
Brand Manager: Justine Duffy
PR Manager: Lucy Rowles
Senior Copywriter: Max Kitchen
Designer: Max Khoun Ala
Designer: Pearce Jacobs
Creative: Howatson+Company
Media strategy + Digital media buying: Howatson+Company
Media buying offline channels: Frontier Media
Managing Director: Daniel O'Brien
Head of Client Service: Nichola Kiely
Senior Account Manager: Alex Kottas
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