Eco-laundry brand Earthwise has partnered with JCDecaux to mark its entry into the Australian market.
The collaboration centred on using JCDecaux’s fleet of low-emission buses in Sydney and Melbourne, complemented by digital large format and rail.
Launched in August 2023 and unique to JCDecaux TRANSIT, brands can access Portrait Side packs that offer advertising on fully electric bus fleets in Sydney and Melbourne.
Sydney’s low-emission bus network provides coverage from the Eastern Suburbs through to inner-city suburbs and the west. In Melbourne the network covers east to west including costal and inner-suburban areas.
Earthwise's brand manager, Gemma ap Geraint, said the 'Eco Made Logical' campaign highlights the company's commitment to sustainability and its journey to help promote a cleaner world.
"We chose JCDecaux as one of our media partners because of their commitment to integrating sustainable solutions into their advertising platforms," she said.
JCDecaux's GM of sales, John Harris, said by choosing the out-of-home company's low-emission bus network, Earthwise and Wavemaker are contributing to a broader movement toward responsible advertising.
"Businesses that prioritise sustainable media investments are helping to establish a new benchmark for environmentally conscious advertising," he said.
Earthwise’s campaign will continue through to November.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.