New York-based independent advertising agency Bray & Co has appointed Eaon Pritchard chief strategy officer, the agency’s first employee based in Australia.
Pritchard brings more than 25 years of experience in the industry and will play a key role in shaping the agency’s strategic vision and growth.
“We are delighted to welcome Eaon to our team,” said Bray & Co CEO Peter Bray.
“He brings a wealth of experience and expertise to the table and will play a critical role in driving the agency and our clients’ business forward.”
Eaon is an acknowledged strategy leader with experience in creative, digital and media agencies in the UK, US and Australia.
His pedigree includes multi-award-winning spells at Weapon7 in London and Clemenger BBDO in Melbourne. He is also the author of two bestselling advertising books, Where Did It All Go Wrong? and most recently, Shot By Both Sides —widely regarded as an industry authority in consumer psychology.
Pritchard: “I’m pleased to be joining Bray & Co and working in an agency model set up to meet the future head on and that is already being acclaimed in the United States.
“I look forward to helping the agency achieve its full growth potential, deliver even greater value to clients and do our bit to push the industry forward.”
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