Kit Lansdell
Droga5 ANZ, part of Accenture Song, has promoted business strategy director Kit Lansdell to the new role of head of effectiveness.
Lansdell has 25 years experience in Australian and UK advertising agencies including The Monkeys (now Droga5), Clemenger BBDO, Leagas Delaney, and Grey London.
He has worked on Australian Lamb, Hyundai A-League, and Masterfoods ‘Make Dinnertime Matter’, as well as adidas, Audi, the Australian Government, BBC, Blackmores, Coca-Cola, HSBC, Mars, MLA, P&G and the United Nations.
Lansdell said he has always seen effectiveness as the ultimate measure of what the industry does.
"So, helping Droga5 build on its incredible effectiveness legacy is the ultimate privilege," Lansdell said.
Droga5 ANZ CEO Matt Michael said Lansdell is one of the country’s most admired strategists and passionately believes in the power of creativity.
"We've always had a view that our work must work and that we must be equal parts creative and effective," Michael said.
"Kit's expertise will be invaluable in driving the next chapter of powerful, effective work in our market."
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