Beware the night.
BBC Creative has come up with a creepy billboard, with wooden stakes that comes to life only when it is dark.
The shadow art promotes a new series about the classic vampire, Dracula.
During the day, the billboard is a collection of stakes. By night the growing shadows become the count’s face.
The new take on Dracula, created by the same people who re-invented Sherlock Holmes, is now on Netflix in Australia.
“Our campaign for Dracula leaves the audience in no doubt they can expect something fresh and unexpected from this extraordinary adaptation of the vampire classic,” says Olly Harnett, creative head, BBC Creative.
“Our unique campaign is one of the most ambitious special builds we’ve ever undertaken – by day, a random assortment of stakes hammered into a billboard but by night, transformed, as the Count springs to life in the form of a looming shadow.”
Chris Hooper, head of marketing, BBC One, says this latest version of Dracula is laced with dark humour and rock star swagger.
“Each element has been designed to surprise – from the cheeky campaign line, Bloody Legend, to the use of Lust For Life on the trailers, and this special build, which takes a playful, tongue-in-cheek approach to the legend.”
The posters are on display in London and Birmingham.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.