AdNews has published the latest edition of its highly sought-after Agency Map.
A downloadable copy of the map is available HERE.
The ecosphere of adland in Australia, with its vibrant independent agency sector, can be difficult to navigate.
At a glance, the Agency Map gives a curated view of more than 250 agencies in Australia, whether media specialists or creative, local representatives of global holding companies or the many independents.
The advertising industry is a fundamental part of the national economic landscape.
Advertising Pays values the advertising industry’s impact on the Australian economy at $53 billion, about 2.1% of Australia’s total GDP in 2022.
Over the same period, $18 billion was spent on advertising, which has grown at a faster pace than many other developing countries on a per capita basis.
The Agency Map is a must-have guide to Australia's advertising industry and supported by Cartology, the retail media arm of Woolworths.
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