DoubleVerify (DV) has announced a partnership with Netflix to enable media verification and maximise advertiser performance across its platform.
The partnership will leverage DV’s technology and data to help Netflix advertisers ensure their video ads are fully viewed by real people and safe from Fraud/Invalid Traffic (IVT).
With the recent announcement of Netflix’s ad-supported tier, DV will be one of a select few verification providers with coverage extending into Netflix.
As well as identifying and protecting advertisers against fraud and IVT – from hijacked devices to bot manipulation - DV also provides comprehensive viewability verification, offering clarity into whether an ad has the opportunity to be seen and shedding light on its impact.
Mark Zagorski, CEO of DoubleVerify, said: “As we continue to expand our coverage across premium video and CTV environments, DV is thrilled to extend our third-party verification solutions across their platform, ensuring campaigns meet key quality criteria while maximising performance and outcomes for advertisers.”
Jeremi Gorman, president of worldwide advertising at Netflix, said: “As we introduce the Basic with Ads plan - our new ad-supported tier - we recognise the importance for brands to measure how their ads perform.
“DoubleVerify will provide viewability and IVT verifications that will be valuable for their marketing goals and we're thrilled to partner with them.”
DV and Netflix will be working on the technical integration over the coming months and anticipate viewability and IVT verification solutions to be available for customers in Q1 2023, with brand safety and suitability to follow.
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