Mark Zagorski.
Software platform for digital media measurement, data and analytics, DoubleVerify (DV), has launched content-level controls for Meta’s Facebook and Instagram Feed and Reels.
This release will allow advertisers to proactively avoid content they deem unsuitable before their ads are served. This launch builds on last year’s release of post-bid brand safety and suitability measurement on Meta’s Facebook and Instagram Feeds and Reels.
DV has also rolled out 30 new content-level avoidance categories, such as Youth and Young Adults, Youth Entertainment, and Gambling. These expanded categories offer advertisers precise control and protection tailored to their brand preferences.
DoubleVerify CEO Mark Zagorski said by combining content-level controls with post-bid measurement, DV is enabling brands to maximise both the quality and impact of their campaigns.
"Advertisers can ensure their ads appear in environments that align with their brand, powering media effectiveness and boosting advertising ROI," he said.
"This release strengthens our commitment to provide industry-leading, independent solutions that help brands improve quality reach and drive meaningful engagement on platforms like Facebook and Instagram.”
DV’s solution is powered by its proprietary, AI-powered Universal Content Intelligence classification engine. DV analyses video, image, audio, speech, and text elements to deliver content classifications at scale.
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