DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire Scibids Technology SAS (Scibids), anAI-powered digital campaign optimisation company.
The acquisition of Scibids is a cash and stock transaction valued at US$125 million, with additional potential consideration based on certain performance metrics.
Scibids builds AI that automates and optimises an advertiser’s programmatic buying of digital ad campaigns. Leveraging DSP impression level data feeds (including price), first party data and measurement data provided by the brands or their agencies, Scibids AI dynamically generates custom bidding algorithms for clients aligned with the advertiser’s KPIs and desired outcomes.
The acquisition expands DV’s real-time, campaign optimisations solutions and lets the company combine its media quality and performance data that includes viewability, contextual and attention signals, with Scibids’s AI technology and real-time optimisation algorithms.
This joint offering lets DV span the media transaction end-to-end, from activation to measurement, and provides advertisers real-time campaign optimisation, without the use of third-party cookies. The acquisition also progresses DV from the realm of proxy for performance to actual ad KPI achievement and tangible business outcome – fully in line with advertiser goals.
Mark Zagorski, DoubleVerify CEO, said the combination marries DV’s proprietary data with Scibids’ AI-powered optimisation technology, letting the company empower brands with unparalleled insights and control over their advertising performance.
“The acquisition of Scibids is a decisive step in our journey to power superior campaign outcomes that started with developing and delivering the industry standard in media quality insights and has evolved into putting that data to work for advertisers," he said.
Remi Lemonnier, CEO & co-founder of Scibids, said DoubleVerify is a company that shares Scibids' commitment to independence, innovation and maximising media performance, and he's thrilled to take the partnership to the next level.
“This partnership will amplify the capabilities of our customisable AI technology and expand its impact across the digital advertising ecosystem to strengthen the open web," said Lemonnier.
"We look forward to working with the entire DV team to deliver new opportunities and maximise campaign outcomes for our global advertisers and partners."
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