Australian games and technology marketing agency Double Jump Communications today announced partnerships with digital specialist 3Forward and in-stream advertising company loots.
The partnership with 3Forward will expand Double Jump’s games-specialist marketing services with digital media buying.
Double Jump will also provide an innovative offering for brands wanting to engage with viewers of game streamers through representation of loots in the ANZ market.
Double Jump general manager Travis Plane says the offering will be led by new business development director and video game veteran Simon Slee, who joined Double Jump earlier this year from Activision Blizzard.
“We’re so excited to have Simon on board, adding his wealth of experience to the team,” says Plane.
“With over 20 years under his belt in the industry, his experience working directly with developers and publishers makes him the most qualified professional in the market to help brands effectively navigate the gaming category.”
Slee will leverage 3Forward’s technical infrastructure and existing market credibility to operate the new Double Jump offering, along with his expertise in the gaming category.
3Forward’s founder and managing partner Steve Jones says the company is keen to capitalise on the exploding growth of the gaming category.
“We’re excited to partner with Double Jump and Simon as we’ve been looking for the right partner to level up our existing offering.”
Double Jump's partnership with loots brings local representation to the fast growing global in-stream video service.
loots is the leading provider of in-stream advertising and is available on all major streaming platforms. It injects video directly into live channels.
loots VP Sales US/UK John Foste: “Double Jump has made it easy for us to come to Australia and introduce the loots platform to creators and advertisers down here. In 2020/21, we saw double-digit growth in all of our key markets US, UK, GSA - we‘re excited to use that momentum and help brands get their message in front of live streaming audiences in the ANZ region.”
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