Doritos has released its latest flavour, Doritos Coffee, designed to get through the afternoon slump, via VaynerMedia, Mango Communications and TRIO Media.
While the new flavour was not available for purchase in retailers, from July 3 to 14, Doritos hosted a daily giveaway on its Instagram, TikTok and Facebook pages, giving away 25 packs of Doritos Coffee each day.
This week, Doritos gave snack lovers their final chance to get their hands on the first batch of Doritos Coffee with its one-off Doritos Coffee Cart pop-up. The cart, hosted at Sydney’s Wynyard Station from 3pm to 5pm, saw the final 100 packs handed out.
To draw in people searching for their 3pm coffee fix, tongue-in-cheek OOH placements were launched around Sydney CBD, tapping into people’s frustration that coffee shops around the country are closed right as that afternoon slump hits.
The placements were arranged to lead Sydneysiders towards the cart, with messages slowly counting down the proximity to the pop-up and featuring slogans such as “Getting short without your long black?”, “Can’t get through the grind without your favourite grind” and more.
“Whether you’re a coffee aficionado, chip lover or even a non-coffee drinker, we put tastebuds to the test for a unique snacking experience to see if Doritos Coffee fulfils those cravings," Doritos senior brand manager Kathryn Miller said.
Credits:
Brand – PepsiCo
Sam O’Donnell – Marketing Managerr
Kathryn Miller – Senior Brand Managerr
Camille Norsa – Assistant Brand Manager
Creative Agency - VaynerMedia Australia
Yash Murthy, Group Creative Director
Charlotte Meldrum-Hanna, Senior Copywriter
Kathleen Thomas, Senior Art Director
Asela Marcelline, Copywriter
Chrissie Malloch, Strategy Director
Tomos Powell, Post Creative Strategist
Elyssa Markle, Senior Account Director
Daisy Melville, Account Manager
Melissa Petryszyn, Senior Producer
Felicity Giang, Content Creator
Media Agency – Trio Media
Grace Parsons, Digital Manager
Jacqui Feros, Planning Manager
George Grigoriou, Activation Executive
Anna Weibe, Activation Assistant
Tasnia Sheikh, Account Coordinator
Christine Chen, Group Investment Director
Jen Jones, Group Business Director
PR - Mango
Managing Director – Tabitha Fairbairn
General Manager – Angela McCann
Account Director – Natalia Katsionis
Account Manager – Renay Hung
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.