Domino’s ditches It's Friday

Fast food group Domino’s has moved its creative account to Elevencom from rising independent It's Friday.

The change came after the recent return of Allan Collins as CMO, who left in 2021.

It's Friday, headed by Pete Bosilkovski, former CEO at Clemenger BBDO Sydney, launched in January last year with Domino's as its founding client.

Domino’s: “While we loved our time working with It’s Friday and thank them for their creative ideas and support, we are excited to be bringing back an agency that knows our brand like no other, and that agency is Elevencom.

“We worked with Elevencom for more than a decade and in that time they delivered some truly creative, outside-the-box campaigns.

“We can’t wait to see what fresh ideas they have after a short break from the business, and to work together again to drive the business forwards.”

Pete Bosilkovski: “The last 12 months have been incredible working with the Domino’s team.

"Only four weeks ago we were awarded overall Domino’s Business Partner of the Year and Marketing Services Partner of the Year at the annual Domino’s Business and Franchisee Awards.

"It was a great acknowledgement of our contribution to the business. But change happens and we now continue to focus our energy on our business.”

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