Domino's Pizza has appointed BMF as its lead strategic and creative advertising agency across Australia and New Zealand, replacing incumbent The Campaign Palace.
BMF won the account after a pitch against Three Drunk Monkeys and The Works. The Campaign Palace, which handled the account for three years, was also involved in the pitch process at an earlier stage, but was cut from the review.
The agency will start working with Dominos on 16 May, handling both above-the-line and below-the-line advertising.
Dominos chief marketing officer Allan Collins said: "Following an extensive selection process, BMF stood out as the best creative agency - one that understands our consumers, our brand and the way we operate."
BMF chief executive Jeremy Nicholas said: "Domino’s is an ambitious, innovative and entrepreneurial business – a great partner for BMF."
Domino's is the market leader in the pizza category, with more than 46% market share.
Mitchell & Partners Brisbane is Domino's media agency. It was unaffected by the pitch.
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