Real estate platform Domain is getting its own TV program next month with the help of Nine’s TV assets.
Your Domain launches on 9 September on Channel Nine with the aim of boosting Domain’s, which is majority-owned by Nine, marketing opportunities.
Lizzie Young, Nine MD of partnerships, says the content will cover property news, lifestyle tips, market analysis and case studies.
“Our goal with Your Domain is to develop the most effective marketing platform for property in Australia,” Young says.
“The launch of Your Domain is our first major initiative post Fairfax merger that really highlights the unique position we have with the combined strength of Nine and Domain’s assets.”
“We are really looking forward to offering something new that will engage our audiences, and even provide an opportunity for “sellers” to extend the advertising of their property via the reach of Australia’s largest and most effective locally owned media company.”
The Your Domain brand will be incorporated into other Nine news and current affairs properties. It will also feature across Nine and Domain’s digital, video-on-demand and social media assets.
Jason Pellegrino, Domain CEO, says Your Domain is the next phase of its strategic partnership with Nine, building on its sponsorship of Nine’s show The Block.
“We’re thrilled that, through the strength and expertise of Nine in television production, we will now have a dedicated program to complement our digital and publishing footprint,” Pellegrino says.
Your Domain will be hosted by The Block’s Shelley Craft and Chris Kohler who previously presented Nine’s joint venture with News Corp Australia Your Money that was shut earlier this year.
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