TPG Telecom has named Rebecca Darley CMO, effective December 16.
The position will see Darley lead the marketing department across TPG Telecom’s suite of brands including Vodafone, TPG, felix, iiNet and Lebara.
She joins the telecommunications company from Domain where she was CMO and MD of the consumer division.
TPG's group executive, consumer and data and analytics, Kieren Cooney, said Darley is a powerful advocate for the customer and an enthusiastic, innovative and creative leader - a perfect fit for the senior leadership team at TPG Telecom.
“Rebecca is joining the business at a crucial time as we prepare for our biggest and best ever year in 2025," he said.
Darley said she worked at Vodafone 15 years ago and now to return as the CMO at TPG Telecom is hugely exciting.
"TPG Telecom has an incredible portfolio of brands, led by an exceptional team that’s built such a fantastic culture," she said.
"It is an opportunity I couldn't resist – I can’t wait to get stuck in!”
Darley’s appointment follows the decision of John Casey, the current CMO, to step back from his role.
Domain Group CEO Jason Pellegrino said Darley has been a valued member of the Domain leadership team, uplifting capabilities across marketing, media and ESG, and recently bringing together the new consumer division.
"Under Bec’s leadership, we’ve delivered strong and continued unique audience growth across Domain Group, transformed our martech stack, grown our Domain Media business, and established our long-term ESG Strategy," he said.
"I thank Bec for her contributions and wish her every success in the future.
Darley said she couldn’t be more proud of what has been achieved at Domain Group in almost three years.
"I’ve been fortunate to work with an incredible team and we’ve made a significant impact on our customers and across the business," she said.
I am very grateful to Jason Pellegrino, the Domain Board, and the Domain team for their support and guidance.,"
Recruitment for a new Domain CMO will take place immediately.
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