Australian independent creative agency DO has opened an office in Tokyo.
The launch of DO Japan marks the first international office for the agency, as the multi-disciplinary creative agency continues to grow its business in Asia-Pacific by partnering with ambitious brands seeking accelerated growth across the region.
As part of the expansion, DO has joined forces with local industry leader Hiroaki Takezoe, who has joined as the Japan agency founder and managing director, and Toshihiro Yoshii who joined as founder and planning director.
Earlier this year, DO introduced its Uncommon Thinking positioning and appointed Paul Coles as the agency’s Australian managing director. He joined from BMF where he spent five years as general manager, leading its largest accounts including Aldi.
DO Group CEO, Andrew Dowling said: “The launch of DO Japan, is a ground-breaking day for the agency. We’ve seen strong growth in Australia for five years now, however our ultimate ambition is to create a cohesive network of micro-agencies.
"As the first of four expansion offices in Asia, we are grateful to have the vastly experienced Hiro Takezoe and his talented team to lead DO Japan; it’s an important step in achieving our ambition."
Managing director of DO Japan, Hiroaki Takezoe said: “We are very happy to bring the ‘Talk Less, Do More’ concept to Japan. We’ve always believed in the power of simplicity and excited to partner with the successful DO team from the land down under. DO Agency is all about bringing back the fundamentals of communication.
"We want to help our partners tell their stories and convey their values in an uncommon way, an approach people notice and remember. Japan is a very noisy market, so we don’t want to over complicate."
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