All 60 advertising spots at this year's Oscars broadcast have reportedly been sold for between $US1.7 million and $US2.2 million for each 30 seconds.
The audience for the 2021 Academy Awards broadcast was down by more than half to 10.4 million, with advertising revenue down more than 10% to $US115.3 million.
However, Disney says the 2022 broadcast will 94th Oscars serve as a “rebuild year”.
Rita Ferro, president of Disney Advertising Sales, told Variety in an interview: “We are all coming back to getting social and going out."
Advertisers include Crypto.com; Pfizer; Rolex and Verizon; and participating sponsors: Amazon XCM; Anheuser-Busch (Michelob); Bacardi (Bombay Sapphire); Bank of America; Best Buy; Capital One; CBS Interactive (Paramount +); CNN+; Corona; Discovery+; Disney+; Eli Lilly; Geico; Google; Incyte; Kellogg; Kraft; Lionsgate; Lucid Motors; Macys; Mastercard; Meta; Peacock; Reckitt (Mucinex); Snapchat; State Farm; Stellantis; Subway and Walt Disney Studios.
Ferro: “The Oscars pushes the boundaries of creativity and storytelling, and advertisers that tap into that cultural zeitgeist on the right screen at the right time are able to create the most impact across all categories and audiences.”
The Oscars will be held on Sunday, March 27, at the Dolby Theatre at Ovation Hollywood.
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