Digital Remedy, a performance media partner for brands and agencies, has expanded into the Australian market, accompanied by strategic investments and the hiring of new talent and the extension of its product capabilities.
With a mission to deliver advanced performance marketing capabilities and omnichannel performance marketing solutions globally, Australia will serve as a strategic launchpoint for Digital Remedy’s future international endeavors, enabling the company to gain valuable insights into adapting its solutions to new markets.
Digital Remedy's immediate goals in Australia include bringing industry expertise and deep knowledge of independent agencies and brand challenges to elevate its solutions in the market.
As a partner of the IMAA, Digital Remedy is committed to supporting and fostering the growth of independent agencies. By expanding the leadership layer, Digital Remedy aims to enhance its revenue strategy, upskill the sales team and unlock new opportunities based on strong relationships with clients and emerging markets.
Future goals include identifying audiences and under-tapped markets, driving growth through its performance marketing solutions for new clients. The company's national growth strategy for the next three to five years will be supported by nurturing and coaching high-performing sales teams while increasing brand awareness and recognition of Digital Remedy’s solutions.
As part of its expansion strategy, Digital Remedy has hired Deryck Wills, Carly Bunny, Alex Cook, Rohan Green, Kamal Brar, Madeleine Kent, Vanessa Di Deo, Nina Markovic, Amelia Labzin and Lucy Alvarez. The company plans to further expand its workforce to support key areas such as sales, marketing, product and technology to effectively address the unique challenges and demands of the Australian market.
Mike Seiman, the CEO and chairman of Digital Remedy, said that with the IAB valuing the digital ad market in Australia at $14.2 billion in 2022, the addressable market provides a huge opportunity for Digital Remedy to bring omnichannel performance marketing solutions to a new audience.
"From a capabilities and market maturity perspective, Digital Remedy is primed to translate its value proposition through locally native solutions designed for the needs of the AU market," he said.
Deryck Wills, Digital Remedy ANZ MD, said with the growth of broadcast video on demand and OTT in the AU market and the importance of attribution and performance measurement, it is the perfect time to launch Digital Remedy in the AU market with the proprietary OTT platform performance CTV measurement tool.
“We see a huge opportunity with the independent agency market where we already have a number of key partners," he said.
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