Australians spent nearly 45 million hours engaging with news content online in July, up 51% compared to the same month in 2019, according to Nielsen Digital Content Ratings data released today,
The surge, as a second wave of COVID-19 emerged, saw access to news websites via computers up 54% rise and via mobile 50%.
Year-on-year engagement increase in most age groups with people aged 65+ spending 82% more time with news content online. Those aged 35-44 spent up 68% more time and 45-54 group was up 60%.
ABC News retained the top position in the news website rankings with a unique audience of 13.3 million for July.
News.com.au ranked second with a unique audience of 11.6 million, followed by nine.com.au (11.1 million) and Daily Mail Australia (10.7 million).
7NEWS was fifth with a unique audience of 10.3 million.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.