Lifestyle homewares brand Mustard Made has appointed Digital Minds to support digital marketing.
And Challenger Financial has awarded Digital Minds its SEO remit following a competitive pitch.
GM of Digital Minds Group, Lija Wilson, says it’s been a busy kick off for the agency into 2024.
"We’ve seen an unprecedented number of new business enquiries in addition to clients wanting to consolidate marketing services and supplement current plans with new channels and creative requirements," she says.
"Increasingly, our role as an agency partner is to support our clients as problem solvers and digital innovators - optimizing both media and creative via real time data to deliver rapid scale up - it’s no longer around just finding the right audiences or delivering cost effective leads through the funnel in digital."
Over the last 12 months, Digital Minds have launched their marketing services division led by Amy Thomas as well as launching a performance creative division to support the work of their performance media teams. Ben Fielding was recently appointed to provide specialised expertise in digital PR to the Digital Minds SEO portfolio.
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