Digital Minds Group has been awarded the digital media account for Australian lifestyle and homewares based brand Kip&Co, following a competitive pitch.
Kip&Co global marketing director, Alana Trajanovski, said the company is entering a significant time of growth and maturity in the business and was were looking for a digital marketing agency who could really partner with the brand as a true extension of the team and offer a creative and innovative approach to how to scale in digital channels.
"Digital Minds demonstrated this and have such a strong track record in eCommerce, so this is a partnership we’re really excited about in such an important time of growth for Kip&Co," she said.
Digital Minds Group GM Lija Wilson said the agency is excited to support the digital strategy for Kip&Co.
"The landscape for marketing and media in eCommerce has changed pretty dramatically so we’re looking forward to supporting the team to drive efficiency and growth in digital channels through this phase of business expansion," she said.
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