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Brad Morris, 303Lowe’s managing partner for digital and innovation, has a simple formula for getting ahead fast in digital. At its core is the idea that success comes from relentless ambition. Dream big and aim high - for yourself and the work.
Morris doesn’t want you to just be a digital native, or even just a digital guru, he wants you to be a digital explorer. He wants you to have your mind open to the idea the internet is an ever-evolving world of tools and opportunity, not just a world of channels.
We’ll let Brad take it from here:
“The internet and technology are ever-changing, with successful brands (and therefore agencies) needing to move at the speed of culture and business. That’s only achievable through its people.
By the time you get to the interview, cataloguing your CV and experience becomes cursory. I may not like paper much, but I can still read. If you didn’t have the creds to do the job you wouldn’t haven’t received an invite.
I’m more interested in your story and most importantly how you tell it.
It’s in:
1. The enthusiasm in your personality. The spark in you, if you will. Don’t tell me you have a passion for digital, or you’re so enthusiastic about the possibility of working for 303Lowe. I don’t need the salesperson’s gush, I’ve already offered you a tea. Show me your interest in things.
2. Your ambition. Processes that used to take years to master can now be learned in just a few months, if not weeks. Sure, experience counts, but having so many years of experience is becoming less relevant, especially when the 'how' in digital is constantly evolving. Talk about where you want to go.
3. You recognise that successfulness comes from helping others reach success. I want to know that you understand the value of collaboration and how to make it work. That you get that when you push others upwards, you move up too.
4. A love of technology.
5. That you fit. So be you, don’t be who you think you should be, or try to be the same as me. You can’t have a football team with just one type of player. I need you to be the best player in your position, that’s what gives you purpose and will make you stand out.
6. Back yourself. Confidence doesn’t equal arrogance. But tread carefully.
Lastly, I’m going to ask you why you’re leaving and I’m going to wonder why you applied for this job. For me, there are four ingredients to a great job: the people you work with, the people you work for (your clients), what you are making, what you are paid. You need three to be right or you won’t stay.
Remember, interviews are a two-way thing. Before you take any new job, think about those four ingredients – because I want you to stay.”
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