QMS Media’s digital roll-out has powered a strong financial performance in the FY18.
The outdoor company grew revenue by 21% to $204 million, with digital revenue 79% of Australian media revenue and 70% of the total group media.
The company’s underlying EBITDA was also up a solid 22% to $45.8 million.
Another high performing part of the business was QMS Sport, which now has more than 800 sporting and event content plays, which is up from 588 in the first half of FY18.
QMS also successfully integrated a contract for Canberra Airport and invested in DataLab and DigiLab technology to improve audience understanding, engagement and targeting.
QMS Group CEO Barclay Nettlefold said FY18 was one of the most successful for QMS on record.
“The 2018 financial year was one of significant growth for the business, driven by our continued focus on building an industry leading digital portfolio in key strategic markets. Our digital development roll-out has maintained momentum, with 37 new landmark billboards switched on during 2018, and more than 135 sites planned to be live by 30 June 2019,” Nettlefold said.
“The out of home industry continues to experience strong structural growth, with Roadside Billboards, the core of QMS’ portfolio, outperforming the market and realising growth of 35% year on year, compared to the 2 industry average of 13%. This category remains the cornerstone of the Out-of-Home industry and is integral to the industry’s ongoing and sustainable growth.
“We will continue to leverage our diversified customer base and low level contract risk, with a market leading average digital lease tenure of 13 years in Australia and 11 years in New Zealand.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.