To celebrate reaching one million customers, Australian digital bank Up has launched a multi-channel brand campaign to highlight its ongoing mission to simplify money for Australians so they can amplify their lives.
With the tagline 'Simplify Money, Amplify Life', the brand platform reinforces the digital bank’s commitment to delivering customer-led banking experiences designed to take the stress out of managing money and help customers focus on the good life.
Customers will be treated to a range of promotional offers, merchandise giveaways and social media competitions, such as the chance to win one of thousands of cash prizes in their five-day-long one-million-cent giveaway promotion,‘The Upside Cash Splash’, which runs daily until Friday.
The campaign is rolling out nationwide, across digital ads, outdoor advertising (OOH), tram and light rail wraps, street posters, print ads, and paid media partnerships with community radio stations including RRR, PBS and FBi, and long-time partner and Australian social media-based news outlet, The Daily Aus.
The activity will be extended further across BVOD and SVOD early in the new year.
Up’s head of brand, Pete Johnson, said ‘Simplify Money, Amplify Life’ cuts straight to the brand's core purpose - using smart banking features to alleviate financial anxiety and empower customers to live their best lives.
"The first stage of the campaign is brought to life with a candid shot by Sydney-based music photographer Dougal Gorman, capturing a genuine moment of a mate at a party, which underscores the sincerity at the heart of our message," he said.
"Staying true to our customer-first approach, we’re celebrating our one million customer moment by giving back with The Upside Cash Splash promotion. ”
Oodle Media founder Matthew Rossi said when Oodle was started, Up was exactly the type of client it was looking for - ambitious, disruptive and laser focused on results that matter.
"We've loved working hand in glove and at speed to deliver their most ambitious brand campaign to date, spanning multiple OOH formats, and can't wait to work with them to onboard the next million customers!” said Rossi.
Credits
Creative: Up
Outdoor Media: Oodle Media
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