Dig has been awarded the [yellow tail] creative account in Australia.
The account was previously held by Connecting Plots.
Dig’s client list includes RACV, Ego Pharmaceuticals, Australian Liquor Marketers, Mitre 10, IGA, 3M, Mondalez, Pacific Blue and Government business.
Lisa Ramsey, MD at Dig Sydney, said the success of [yellow tail] as the "world’s most loved wine":, a position they have held for six years in a row, is inspiring.
"We’re looking forward to partnering with the team on the next phase of the brand legacy," she said.
Anna Czarnocka, global marketing manager at Casella Family Brands (which owns [yellow tail]), said Dig impressed the brand with their creativity, collaborative approach and understanding of the brand’s unique personality and tone of voice.
"Dig stood out as the best agency partner to manage our creative outputs, including social media, ensuring a more integrated and streamlined approach," she said.
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