Porsche Cars Australia has appointed Dig as its creative agency following an extensive pitch process.
The incumbent DDB Melbourne first won the account in 2015, retaining the business in 2019.
Dig founder Paul Rhodes said he is “incredibly excited” to partner with such a well-known brand.
“Porsche is the pinnacle of sports cars, seamlessly blending art and performance in a way that only Porsche can,” he said.
Dig chief creative officer David Joubert said Porsche is and always has been his performance car of choice.
“And while I may not own one yet, working with this iconic brand brings me one step closer,” he said
Porsche Cars Australia director of marketing and motorsport John Murray said the agency consistently showcased strong strategic and creative skills, along with innovative approaches throughout the pitch process
“We are very pleased to commence our partnership with Dig Agency,” he said.
The relationship kicked off in November 2024 to launch the new Macan with plans for 2025 now in full swing.
Dig will work alongside media agency PHD and social media agency, 10 Feet Tall.
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